What’s the Difference Between a Landlord and a Real Estate Investor?

The goals are the same, but the road to get there is quite different.

A landlord and an investor both acquire property to rent out for cash flow while the value increases over time. The tenant covers the costs while the net worth of the owner goes up.

The similarities end there.

The landlord is very hands on. They are cleaning, repairing and getting the property ready to be seen by potential tenants. Advertising, interviewing, back ground checks, obtaining the deposits, collecting rent, dealing with on-going maintenance and surprise issues, accounting rent and deposit funds. If the tenant falls behind, the landlord has to post notice at the property, initiate eviction proceedings and appear before the judge to obtain the eviction. Then begin the process all over again – get the property ready for a new tenant, advertise and find the tenant etc…

The real estate investor is very hands off. After buying the property, they may oversee the renovations and then turn everything over to a property manager who finds the tenants and takes care of the whole list of things needed to properly run a profitable rental property. The property manager may even oversee the renovations, allowing the investor to spend time on hobbies, vacations, or remain focused on their primary occupation.

The landlord knows that every time the phone rings, it could be a tenant calling with a plugged sink drain, notice they are moving out, or an excuse for why the rent will be late this month.

The investor knows that those calls will all be handled by the property manager.

The saying in real estate is that the money is made at the time of purchase. The strategies and concerns during the purchase are an entire topic for another time.

If you are contemplating investing in income-producing properties, talk to your favorite full-time licensed real estate professional for guidance specific to your situation and goals.

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO

Realtor

Re/Max Alliance Group

Mobile: 941-306-7384

35 Home-Selling Mistakes To Avoid

Did you know there are 35 Reasons Why a Property Doesn’t Sell?

It’s pretty annoying when your listing expires. All of these agents are calling to tell you how great they are, yet they really just want to get your listing and reduce the price.

They don’t even care what the real problem is. The only solution they have is the one that costs you the most money.

But – price is only one of the 35 reasons!

It’s easy for the agents because no matter what the real reason is, if you price it low enough, it will sell.

But that costs you money! Wouldn’t it be better to find out what the real reason is and address that? Sellers want to blame the agent, or the advertising. Agents want to blame the price or the market.

Don’t throw your money away! Find out what the Real Problem is, and then you can make decisions based on reality, and keep more money in your pocket!

35 Home-Selling Mistakes To Avoid

 Process of Elimination:

Buyers don’t look for a home to buy; they look for reasons NOT to buy this home! Before they even look at homes in person, they are looking online for reasons not to go see your home at all. Every step along the journey offers opportunities to capture and hold the buyer’s attention, or lose them forever.

Review this list to maximize your prospects and reduce the pitfalls.

35 Reasons why properties don’t sell:

    1. Not enough photographs: Buyers assume that if you don’t show pictures of the home, it must be ugly and there is no reason to come see it (unless they want a fixer-upper!). Photos also boost online ranking.
    2. Poorly shot photos: Photos taken “into the light” or very dark; Listings that lack a full complement of photos, compelling narrative, robust descriptions and no calls to action are “web white noise”. No one sees or cares about them. Both the photos and the description are vital to sell your home. It’s the image your visitors will see once they begin their search online. The first impression matters!
    3. Missed Target Market. The most likely buyer must be identified and the property should be positioned to attract them. This is a huge issue!
    4. Incorrect data or information: Subdivision names misspelled; Tax IDs that are incorrect; Data entry errors in the databases reduce buyers and agents finding the home in their searches. Beds, baths, price, location, square footage etc… online search is data-driven.
    5. Lost in the shuffle: Some agents carry huge listing inventories of unsold homes. You want a Realtor with the experience to get the job done, and the time to give your sale the attention you deserve.
    6. Secret listings: Pocket listings, in-house, off-market and “coming soon” listings cost sellers money and sales! Restrictions of advertising to other REALTORS or the public reduce the number of potential buyers for your home. Only full market exposure brings full market value! I offer a Full Market Exposure Guarantee.
    7. Extravagant decorating or unusual floor plan. The costs to remedy must be reflected in the pricing strategy.
    8. Poorly written marketing/advertising materials: Words and pictures combine to attract the right buyers for your house. Marketing Matters!
    9. Agent skill set lacking. Ineffective or undeveloped communication, negotiation or networking skills; 70-75% of agents in Florida are part-time, doing real estate on the side or as a hobby to supplement their retirement.
    10. Key features not highlighted effectively. I utilize a simple strategy to capitalize on every showing, regardless of experience and skill of the agent.
    11. Listing isn’t found where 90% of the buyers are. We utilize syndication agreements, IDX internet data exchanges, and VOW virtual office websites to obtain worldwide internet exposure on thousands of websites!
    12. Agent is not technologically savvy. Technology is a blessing and a curse! We are combining the best of today’s technology with enhanced listings on the most popular websites, and good old fashioned customer service.
    13. Incentives are not properly structured to enhance the success of the listing.
    14. Ineffective timeframe of listing agreement: Not researched well enough to allow the proper time to market the property.
    15. Agent didn’t discuss absorption rate with the Seller. The majority of homes do not sell during the first listing period. Do you want to list your home, or sell it? Don’t be another statistic.
    16. Agent isn’t skilled in the type of property that they listed. Qualifications matter.
    17. Poor planning, poor systems, poor execution, poor Sellers!
    18. Hope as a strategy. When a REALTOR rests on their laurels, the result is a seller with a languishing listing. It’s just lying around, too. Get Action.
    19. The house wasn’t presented in the best light. Property is not staged for a quick sale. Personal items should be packed up and the property must be depersonalized. Make it as easy as possible for your visitor to visualize himself/herself living there.
    20. The home has incurable defects. “There’s a buyer for every home, but at the buyer’s price” is an old but very true real estate motto. Some residences have incurable defects that cannot be corrected, and these defects must be considered when setting the asking price.
    21. Ineffective use of Virtual Tours. Some tours discourage showings.
    22. No feedback from agents and buyers, or a failure to act on market perceptions and realities.
    23. The curb appeal needs help. If buyers don’t like the state of your house from the outside, they’re not as likely to come inside to see the rest of it. Many times a buyer has decided against a home before they get in the door. It can even be difficult to complete a scheduled showing if they are turned off when the agent pulls into the driveway.
    24. You’re trying to go it alone. Real estate agents’ fees can take a decent amount out of your total sale proceeds, it’s true. But if you go the DIY home-selling route, you run the risk of getting zero proceeds when it doesn’t sell at all. If you’re having trouble selling your home on your own, it may be time to call in a qualified pro.
    25. You’re smothering buyers. As much as you may want to see “how things are going” or be around to answer questions or offer insights, you need to let your real estate agent handle things. Go out for coffee, go see a movie, go do anything that gets you out of the house (and out of buyers’ hair!) when your home is being shown. Not only will this put less pressure on buyers; it will enable them to feel free to voice their real opinions – which can help your agent identify sticking points you need to work on to make your home more appealing.
    26. Mapping problems: Property doesn’t appear in the proper location online.
    27. Low commission splits to agents? They are only humans trying to make a living.
    28. Is the home Clean, Uncluttered, Tidy, and Smelling nice? – C.U.T.S. There is no quicker way to repel a buyer than to present an untidy, cluttered, unloved home. If you don’t show that you love it, the buyer won’t either. If it doesn’t CUTS it, you are definitely handicapping the chance of a quick, well-priced sale. Inside and out, it needs to look its absolute best! The seller controls the condition.
    29. Owner doesn’t actually want to sell. Is the owner clear on the benefits of selling now, or just fishing? Unrealistic expectations hinder sales.
    30. The listing agent is the obstacle.  As in any profession, there are top-quality people and “others”. To be polite, some agents are “out of touch” and are more of a hurdle to home sales than a help. If an agent is hard to get along with, arrogant, or has otherwise made herself unpopular, well… It’s just human nature to tend to skip over someone you don’t like when scheduling showings. You want a knowledgeable, likeable, full-time professional representing you and managing your sale.
    31. Agent doesn’t want the home to sell; it is “Buyer Bait”. Overpriced listings and discounted commissions may indicate the agent is more interested in generating buyers to sell other homes to.
    32. It is difficult to show your house to your audience: “If the house isn’t getting shown, it isn’t going to get sold.” Make every effort to accommodate showing requests.
    33. Seller interference in the selling process. Hire someone you trust and then let your agent do his/her job.
    34. Market conditions and external forces. Sometimes this is just an excuse. If legitimate, then marketing and positioning strategies must be utilized.
    35. The last possible reason why: The house wasn’t priced correctly. Price point must be clearly determined and communicated to the right buyer pool.

     Consequences of overpricing:

  • Limits the number of qualified buyers
  • Results in fewer prospects & showings
  • Reduces the number of offers
  • Creates lack of interest in the home
  • Limits financing options
  • Causes appraisal issues
  • Increases the sales time
  • Less net revenue for the seller

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO

Realtor

Re/Max Alliance Group

Mobile: 941-306-7384

Three Buying Scenarios; One Winning Strategy

There is a lot of advice on how to win a multiple bid scenario (escalation clause, humanize the buyer with a letter to the seller, snipe the competing buyers, etc…).

In this blog post, I am only going to talk about one strategy that you can use effectively without overpaying and even if you don’t have unlimited funds.

1.)  I currently have a sale pending on a listing where the seller accepted an offer lower than I would have guessed.

Buyer offered cash, close in 14 days, no inspection contingency, and put 75% of the sales price down as the earnest money escrow deposit. That convinced the seller this was as close to a done deal as you can get before actually closing, so after a little negotiation, they signed a contract.

A clean offer with strong deposit is an obvious winning strategy.

2.)  Years ago I showed a home that was priced to sell quickly, to a buyer who was philosophically opposed to paying more than list price, even though he admitted it was worth more than asking price. His wife warned him that if he lost this home because of his foolish pride, he was going to regret it.

The other offer was above list price. Our full-price offer included a $50,000 earnest money escrow deposit which was almost 50% of the sales price. Money talks and the seller accepted our lower offer with the big earnest check attached.

What if you are not a cash buyer with the ability to lay down the big money smack?

Do what you can to make your offer stand out.

3.)  I just closed on a home that had competing offers that were almost identical. Both had financing contingencies, low down payment loans, and were full price.

What made one stand out? Offer A had a $500 escrow deposit, offer B had a $3,000 deposit.

Sure, that is only a $2,500 difference, but if you multiply those numbers by ten, it is like comparing $5,000 to $30,000. A significant difference!

Even the $2,500 difference caused the seller to decide, “Buyer B seems more committed, let’s go with that one.”

In the old days, 10% of the sales price was common for the deposit. We went through a period during the easy money boom years where a token $1,000 deposit was common. That might be a serious commitment from a buyer who is going for a ‘no money down’ loan, or 3-5% down payment financing.

However, if you are a cash buyer or getting a conventional 20% down loan, and you offer a token deposit with your offer, you should not expect to be taken seriously.

I send a bi-weekly, digital newsletter with insights into the real estate market, as well as helpful hints, tips and trends for homeowners. If you would like to receive it, just send me a message with your email and I will add you to the next mailing.

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Featured in Scene Magazine’s Men on the Scene 2016 issue

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™”

Re/Max Alliance Group

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

22 Years Experience

Jim Sweat featured in Sarasota’s Scene Magazine “Men on the Scene 2016” Issue

 

publisher-quote-motsjulie-milton

 

 

The profiles are arranged alphabetically, so just like in school, I am near the back of the line.

Feel free to share, tag and post if you know anyone who would like an agent with the “protective nature of a guard dog” helping them to get the best price.

Jim Sweat Profile in Scene Magazine click here for the profile link.

 

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

 Re/Max  Alliance Group

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

21 Years Experience

Is This Another Real Estate Bubble?

Two questions need to be answered when multiple offers, bidding wars, tight inventory, and Realtors buying properties become the norm.

We have been seeing strong demand and rising prices for the last three years. The real estate market in Southwest Florida was decimated during the real estate crash, so it is not only reasonable, but also smart, to be alert for signs of danger. Values dropped by over fifty percent from the boom prices of 2005 to the depths of despair in 2011.

Many have been asking if the bidding wars we are seeing are leading to another bubble. Multiple offers are a sign of strong demand, which we definitely have.

There is one irrefutable sign when prices are not sustainable. I will get to that in a moment, first you need to know the two most important questions to ask:

  1. Who?
  2. Why?

Who is buying real estate, and why are they buying it? If you pay attention to the answers, you will have a good grasp on the overall health of the real estate market.

During an eight month period of 2014, over half of the agents in my office bought real estate. Now, we have a small office, still you had six agents buy property in a short period of time. Is that a warning sign?

It could be. The first wave of foreclosures during the crash was heavily populated with agent owned properties. I cover that in more depth in my upcoming book, Real Estate CSI: Controversy, Secrets, Insight. A real estate agent exposes dangers and dirty tricks that cost you money.

The second question determines if that is cause for alarm. Why? Answer: We all bought real estate to own it. None of those purchases was for a flip, or an attempt to get into the chain of title for profit. We all wanted to own the properties we bought.

That is a strong indicator of healthy market growth ahead.

During the boom, everyone was buying real estate. Anyone who could fog a mirror was clamoring to grab the next property available, and many times contracts were selling multiple times before the first closing even took place. Properties weren’t even changing hands. Just the contract to purchase was being sold at a profit to someone else.

Who? Everyone.

Why? For fast money. They didn’t want to own the property; they only wanted to get their name on a contract that could be sold tomorrow for more money.

The most important sign among the many:

When “everyone” is buying, but few actually want to own it, that is a bad sign.

So who is buying real estate today, besides half of our office? Baby boomers; early retirees; investors; snowbirds; first time buyers; move up buyers; people who love Florida and want to enjoy it for more than a couple of weeks a year; and the occasional flipper.

These are good people to see spending their money in the marketplace, and a sign that bodes well for the future.

Respectfully,

Jim Sweat, ABR, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

American Realty of Venice, Inc.

700 W. Venice Ave

Venice, FL 34285

941-484-8080

http://myfloridahomesmls.com/JimSweat Home search

www.linkedin.com/in/jimsweat LinkedIn

https://www.zillow.com/reviews/write/?s=X1-ZUyz3incawqo7d_93ahq Zillow

Local Realtor offers to pay you so they win next time! Coastal Living ranked Venice America’s Second-Happiest Seaside Town 2015.

Local Realtor offers to pay you so they win next time! Coastal Living ranked Venice America’s Second-Happiest Seaside Town 2015..

How Many Million Dollar Homes Sell Every Day in the Tri-county Region of Sarasota, Manatee and Charlotte?

How secure is it to purchase a high-end home in this southwest Florida area? Let’s take a quick look at two of our local islands, and then the numbers for each county.

In the last 12 months, there have been 25 closed sales on Casey Key. All but three of them were for over a million dollars. The average sale price was $2.62M, the median was over $2M.

Fifty three single family homes, on Siesta Key, over $1M, on the waterfront sold in the last 12 months (more than one per week). Average sale price was almost $2.6M; with the median at $1.8M.

When I expand the criteria to all sales on Siesta Key for $1M or more, there are six with accepted offers, averaging almost $2.4M asking price; seven are pending with average list price of $2.15M; and 78 sales have closed, with an average selling price of $2.25M. That is 1.5 sales per week, pretty strong demand for million dollar homes on just one barrier island in Sarasota County!

When I proceed to pull the statistics for all of Sarasota County, it confirms that there is a robust market in the $1M and up price range.

Thirty one homes are active with contract (accepted offers in place) with an average list price of $1.72M. Seventy five homes are pending, with an average list price over $2.3M.

395 homes have sold for over a million dollars in the last 365 days in Sarasota County! More than one per day, with an average sales price over $1.9M. The average days on market is 183 in this price range, so it may be a stretch to call it “brisk”, but 395 closed sales is certainly proof of a strong and healthy demand for high end homes in the Sarasota area!

Manatee County has five homes AWC – active with contract, averaging $1.8M; eighteen are pending, averaging $1.74M; one hundred twenty three (123) homes have sold averaging over $1.5M.

Charlotte County is smaller and has six high end homes with accepted offers (AWC) that average $1.59M; ten are pending sales averaging $1.64M; twenty homes have sold with an average sales price of $1.57M.

Total sales for million dollar homes in the Tri-county region are 538; average is almost 1.5 sales per day. So, how secure should someone feel about buying a high end home in Sarasota County, Manatee County, or Charlotte County?

Five hundred thirty eight sales indicate a lot of millionaires are interested enough in our area to put some serious money into real estate here.

Here are some additional things to think about.

Even though the experts were wrong about how quickly interest rates would go up, they will eventually rise beyond the historic lows we have been enjoying. A boost to our area is that property values have been increasing in most of the country, and that will allow many folks who were waiting to regain their equity, to sell up north and move to Florida.

Thousands of baby boomers retire every day, and many of them have spent their entire lives dreaming about owning a home in Florida so they can escape the cold that makes their bones ache!

It isn’t just homes that are selling. When you follow the money, you end up in the Tri-county region.

Last month, Publix paid more than $17 million dollars for the shopping center at University Parkway and Market Street in Lakewood Ranch. In the past year, it also acquired centers in Sarasota, Parrish, Englewood and Port Charlotte.

Publix is just one company that is expanding in the region. A lot of big names are investing heavily in SW Florida. The UTC Mall is the only mall that opened in all of the US last year. Many other big names have either just come to the area, or expanded in the last few years. I am working on an updated list of businesses that have opened commercial locations recently.

I feel good confirming that there is such an active high end residential market, on top of the massive investment regional and national companies are making in our area. This all bodes well for the future, and proves that a lot of smart money is flowing directly into the Sarasota County region.

Follow the money, it leads to Sarasota!

Sales data compiled from the My Florida Regional Multiple Listing System for 3-18-2014 to 3-18-2015.

Respectfully,

Jim Sweat, ABR, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming 2015)

American Realty of Venice, Inc.

700 W. Venice Ave

Venice, FL 34285

941-484-8080

http://myfloridahomesmls.com/JimSweat Home search

www.linkedin.com/in/jimsweat LinkedIn

https://www.zillow.com/reviews/write/?s=X1-ZUyz3incawqo7d_93ahq Zillow