This Is Why Relying on Zillow Is a Bad Idea

Don’t let this happen to you!

The ad was captivating. It grabbed your attention and pulled you in, but don’t fall for it.

There are several reasons people go to Zillow, but here is proof that you shouldn’t make any important decisions based on what you find there.

  1. Buyers are looking for homes
  2. Sellers are confirming the value for a list price
  3. Buyers are confirming the value before making an offer
  4. Folks are “checking out” a potential real estate agent
  5. Pictures, maps, neighborhood info

The dirty low down:

Number 5 is easy: Zillow harvests photos and data from numerous sources and provides it for your viewing pleasure. Enjoy it. Even if the photos are not current, you aren’t going to make too big of a mistake just from looking at them.

Number 1 is also easy: Not everything you see on Zillow is actually available for sale. There are dozens of reasons why properties are shown when they aren’t for sale. This company exists solely to lure viewers and collect information to sell to real estate agents. The data doesn’t have to be accurate; it just has to be attractive.

Numbers 2 and 3 can be lumped together. Value. Zestimate. Automated Valuation. Pricing. Whatever you want to call it, you can’t trust it. It is wrong. My blog Your Home Valuation is Wrong from July 30, 2018 goes into more detail. https://jimsweat.wordpress.com/2018/07/30/your-home-valuation-is-wrong/

Number 4 can be a real problem. It’s a problem for the buyers and sellers, and also for the real estate agents. I sell two or three times as much real estate as the average agent, but you can’t tell that from looking at Zillow. They say that I have not sold anything in the last 17 months. https://jimsweat.wordpress.com/2018/09/20/really-zillow-again/

Yes, I can go in and manually update it, but that doesn’t mean it will be accurate next week. Here today, gone tomorrow is reality with these guys.

They were happy to use my photos, my descriptions and marketing remarks on my listings they used as “bait” to attract potential buyer and seller leads, but when those homes sold, Zillow conveniently “forgot” to credit me with the sale.

Blog post January 16, 2015 titled Real Estate Misinformation and Extortion tells how after 20 years in real estate, Zillow showed me completing 2 (two) total transactions. Two. After I had been a full time licensed real estate professional for twenty years! I had owned a real estate company part of that time. I had obtained my ABR, CRS, GRI, CDPE, e-PRO and ILHM designations – many of which require a certain level of production to qualify. But the big gorilla of real estate information credited me with two sales!

https://jimsweat.wordpress.com/2015/01/16/real-estate-misinformation-and-extortion/

You can’t make this stuff up!

And again:

My blog post Boom! Yes That Was My Head Exploding! from August 6, 2015 tells when I found out Trulia and Zillow wiped my slate, again. After over 20 years as a full-time licensed real estate professional, part of which I was broker/owner of a real estate company, Trulia credited me with 1 (one) total career sale and Zillow showed me having 2 (two) sales in my entire career!

https://jimsweat.wordpress.com/2015/08/06/boom-yes-that-was-my-head-exploding/

You don’t have to make things up, they prove every day that danger lurks if you blindly follow.

The thing to remember is that Zillow exists purely to make money from real estate brokers. If they have decent information on the website, great. If not, it doesn’t matter as long as they can lure people there, collect the contact info, and sell them to an agent.

There are thousands of companies that do the same thing: provide real estate information for the sole purpose of collecting leads to sell to real estate agents. Zillow just happens to be the biggest, and therefore can do the most damage.

Zillow has some great ads: A wonderful mix of emotional heart-tugs and perceived factual data.

Too bad people make important life decisions based on the fake news and false information.

http://www.SweatSellsFlorida.com

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

Featured in Scene Magazine’s Men on the Scene 2016 issue

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

Re/Max  Alliance Group

1314 E. Venice Ave, Venice, FL 34285

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

23 Years Experience

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Really, Zillow? AGAIN?

Millions of people go to this website every month. They’re looking at listings, checking values and enjoying pictures.

Let me warn you, again, DO NOT make any important decisions based on the information you find there!

This company exists solely to attract viewers and collect information to sell to real estate agents. The data doesn’t have to be good, it just has to be attractive.

Notice how many places on the screen grab offer me the opportunity to spend money with them: Advertise; Advertising; Promote Yourself on Zillow. Clickable links all over that page for one purpose only.

This week I noticed my Zillow profile says I have had no sales in the last 12 months. The last sale they show was 17 months ago. I periodically look at my profile to see if it is up to date, and rarely is it.

Strange, because Zillow has no problem pulling my photos (either that I personally took or paid a photographer for), my marketing remarks and the data I enter into the Multiple Listing System (MLS). They even show me as the listing agent on my listings during the listing period (that is the main thing I check when a property is listed).

So why do they have such a problem crediting me when the property sells? They have access to the information. Why is it a constant battle with them to get correct information? My theory is that I am not a willing victim to their money squeeze, so they punish me (and tens of thousands of other agents).

Speaking of ten$ of thousand$ (of dollar$) my blog post Your Home Valuation is Wrong from July 30, 2018 shows how you can find out the margin of error that Zillow admits to for your market area. https://jimsweat.wordpress.com/2018/07/30/your-home-valuation-is-wrong/

You could lose tens of thousands of dollars if you just take their information as fact.

Their information is faulty, incorrect, inaccurate and/or misleading. Beware.

My blog post Boom! Yes That Was My Head Exploding! from August 6, 2015 tells when I found out Trulia and Zillow wiped my slate, again. After over 20 years as a full-time licensed real estate professional, part of which I was broker/owner of a real estate company, Trulia credited me with 1 (one) total career sale and Zillow showed me having 2 (two) sales in my entire career!

https://jimsweat.wordpress.com/2015/08/06/boom-yes-that-was-my-head-exploding/

Blog post January 16, 2015 titled Real Estate Misinformation and Extortion details some back ground on these companies that don’t really care about accurate data, all they really want are eyeballs looking at their site.

https://jimsweat.wordpress.com/2015/01/16/real-estate-misinformation-and-extortion/

I sell two or three times as much real estate as the average agent, but you can’t tell that from looking at Zillow!

http://www.SweatSellsFlorida.com

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

Featured in Scene Magazine’s Men on the Scene 2016 issue

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

Re/Max  Alliance Group

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

23 Years Experience

Are You Serious? Then Get A Serious Agent.

Welcome to the blog of a serious agent.

You can learn about me and how I can help you accomplish your goals.

Here is the link to my Author Page. Currently 14 real estate books covering numerous home-buying or home-selling scenarios.  www.JamesSweatAuthor.com  

To find out what your home is worth for free, go to http://values.jamessweatauthor.com/

Featured in Scene Magazine’s Men on the Scene 2016 issue

Home Search: Search for homes like an agent. This site offers three years sales history; original list price; most recent price reduction – date and amount (to help you get into the mind of the seller); maps; community information and much more at your fingertips.  Must Have\ and \Like to Have\ options help you find your dream home fast!  http://jimsweat.listingbook.com/

Do you want?

  • The Best Price
  • Effective Marketing
  • Guidance You Can Trust
  • Global Reach From A Local Expert

 

Get Serious. Get Sweat.

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO

Realtor

Re/Max Alliance Group

Mobile: 941-306-7384

What is the Gulf Shore Lifestyle? Who is Jim Sweat? Why Should You Care?

Gulf Shore Lifestyle

Stunning sunsets ~ shimmering waters ~ and world-famous, sun-kissed sugar sand beaches.

Championship golf ~ fine dining ~ shopping ~ the fine arts ~ boating ~ fishing ~ hiking ~ biking ~

festivals year round ~ and nature trails galore.

Southwest Florida holds the key for your family to enjoy the rewarding moments of life.

Dreams do come true in the prestigious “Gulf Shore Lifestyle” ~ realize your dream now!

Jim Sweat understands the unique features that make your home a haven and offers you personal service from highly trained professionals, guiding you to a lifetime of pleasant memories.

Take the first step.

Call Jim Sweat for a personal consultation.

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS & INSIGHT (coming soon)

I am publishing an insider’s look at the world of real estate, exposing dangers and dirty tricks that cost you money.

Previously a broker/owner in Michigan, now focused on buyers and sellers in Sarasota, Charlotte and Manatee Counties along Florida’s beautiful Gulf coast. Specialties and advanced training in Residential Listings and Sales; Luxury Homes; Distressed Properties (Foreclosures & Short Sales) and Buyer Representation.

Buying or Selling? Hire a professional to represent you! Buyers want the right home at the right price. Sellers want top market value, in the shortest amount of time, and with the least amount of hassle. Jim Sweat has over 20 years of results-proven experience to help you accomplish your goals and bring about a successful closing.

You have to be careful where you vacation – it can change your life! We were only here for a week the first time we visited the Venice-Sarasota area of Florida. A few months later, we sold our real estate company & our house in South Haven, Michigan and made this beautiful location our home!

To serve you better, Jim has earned numerous designations through his commitment and dedication.

Specialties:

  • ABR – Accredited Buyer Representative
  • CRS- Certified Residential Specialist
  • GRI- Graduate Realtor Institute
  • CDPE- Certified Distressed Property Expert
  • e-PRO- Certified Internet Professional
  • ILHM- Institute for Luxury Home Marketing Member
  • Educational Achievement Award Recipient
  • Residential Sales Council Member

Serving buyers, sellers and investors since 1995. I have worked for national franchises and local independent offices, including the brokerage we owned in South Haven, Michigan. We sold the company, and our home, in 2006 to move to Florida.

You want an agent who is focused on you, your sale and your goals.

My focus is on you.

There are thousands of Realtors in the local area all clamoring for your attention. But your move isn’t about me or them.

It’s about You.

Your Life, Your Goals.

I am here to help you evaluate your situation; determine the best course of action; and implement the strategies to achieve your goals of buying and selling in the shortest amount of time, with the least frustration, and the most net profit in your pocket.

I am industrious, innovative and hands-on; utilizing the best of today’s technology and good old-fashioned customer service.

Respectfully,

Jim Sweat, ABR, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

American Realty of Venice, Inc.

700 W. Venice Ave

Venice, FL 34285

941-484-8080

http://myfloridahomesmls.com/JimSweat Home search

www.linkedin.com/in/jimsweat LinkedIn

https://www.zillow.com/reviews/write/?s=X1-ZUyz3incawqo7d_93ahq Zillow

Can you believe what I found when I searched “Jim Sweat” online?

Online search reveals “Segal’s Law” scenario.

Wow!

This is a problem for me, other Realtors, and our clients.

Segal’s law is an adage that states:

“A man with a watch knows what time it is. A man with two watches is never sure.”

It refers to the pitfalls of having too much potentially conflicting information when making a decision.

The same thing happens on the internet. I just searched my own name, something I have to do from time to time because I am in a very public business.

The results showed that I have been in the real estate business for 4, 8, 9, 17 or 20 years. Quite a spread.

My production during that time is even more interesting: I have sold 1, 2, 43, or a vague “hundreds of homes” during my entire career.

When you go online to get answers, you want good information. Admittedly, many of the websites I found myself on I have never heard of before, but I did only look at the ones that had my “actual info” and not one of the dozens of other Jim Sweats out there.

Let’s be smart about this. To sort through all of the garbage online and get the real scoop, let’s just look at the best websites.

Is it safe to assume that the top two sites would have the best information? I am talking the two with the most monthly visitors; the largest dollar valuations; publicly traded companies that dominate all of the others for real estate search. This should give us the most accurate, up to date information available, right? They even state that they update their information regularly.

Zillow and Trulia (who are in the process of merging, subject to government approval) are the dominate players in real estate search, and they do not have my information correct. Not even close.

Yes, they have my 20 years right, but Zillow had me completing only two (2) sales during my entire career, and Trulia had me down for just one (1)!

I am in the process of getting those things updated, so the numbers should be different by the time you look for yourself. But, let’s get real! I have had a profile on each of these sites for over five years! How long does it take to “update regularly”?!?

So, is the problem that I have not paid them to make my information accurate? Possibly. I have called them and they tell me they will update my information and it will begin to fill in. But I didn’t pay them, and nothing changed. Trulia says I don’t have any reviews, but there are seven on the site. However, I don’t have any ratings because the reviews were added by folks before the ratings featured existed.

Millions of people go to these sites every month. I would like to ignore them, because the information is factually-challenged, but I can’t do that when most of my potential customers are on these sites.

What about all of the websites I have never even heard of?

See my blog: Real Estate Misinformation and Extortion for more details on the extortion that takes place. https://jimsweat.wordpress.com/2015/01/16/real-estate-misinformation-and-extortion/

Thousands of companies’ business models can be summed up simply “Get money from agents”.

I used to try to keep my info updated on real estate sites, but there is no way to keep up.

The public is going to get a LOT of bad information when they go online. There is no alternative.

Be careful, folks! There is a wealth of information, and misinformation, available online. Find someone trustworthy to help you make sense of it all. It could mean thousands of dollars in your pocket!

Respectfully,

Jim Sweat, ABR, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (available 2015)

American Realty of Venice, Inc.

700 W. Venice Ave

Venice, FL 34285

941-484-8080

http://myfloridahomesmls.com/JimSweat Home search

www.linkedin.com/in/jimsweat LinkedIn

http://www.trulia.com/profile/jimsweat Trulia

https://www.zillow.com/reviews/write/?s=X1-ZUyz3incawqo7d_93ahq Zillow