This Is Why Relying on Zillow Is a Bad Idea

Don’t let this happen to you!

The ad was captivating. It grabbed your attention and pulled you in, but don’t fall for it.

There are several reasons people go to Zillow, but here is proof that you shouldn’t make any important decisions based on what you find there.

  1. Buyers are looking for homes
  2. Sellers are confirming the value for a list price
  3. Buyers are confirming the value before making an offer
  4. Folks are “checking out” a potential real estate agent
  5. Pictures, maps, neighborhood info

The dirty low down:

Number 5 is easy: Zillow harvests photos and data from numerous sources and provides it for your viewing pleasure. Enjoy it. Even if the photos are not current, you aren’t going to make too big of a mistake just from looking at them.

Number 1 is also easy: Not everything you see on Zillow is actually available for sale. There are dozens of reasons why properties are shown when they aren’t for sale. This company exists solely to lure viewers and collect information to sell to real estate agents. The data doesn’t have to be accurate; it just has to be attractive.

Numbers 2 and 3 can be lumped together. Value. Zestimate. Automated Valuation. Pricing. Whatever you want to call it, you can’t trust it. It is wrong. My blog Your Home Valuation is Wrong from July 30, 2018 goes into more detail. https://jimsweat.wordpress.com/2018/07/30/your-home-valuation-is-wrong/

Number 4 can be a real problem. It’s a problem for the buyers and sellers, and also for the real estate agents. I sell two or three times as much real estate as the average agent, but you can’t tell that from looking at Zillow. They say that I have not sold anything in the last 17 months. https://jimsweat.wordpress.com/2018/09/20/really-zillow-again/

Yes, I can go in and manually update it, but that doesn’t mean it will be accurate next week. Here today, gone tomorrow is reality with these guys.

They were happy to use my photos, my descriptions and marketing remarks on my listings they used as “bait” to attract potential buyer and seller leads, but when those homes sold, Zillow conveniently “forgot” to credit me with the sale.

Blog post January 16, 2015 titled Real Estate Misinformation and Extortion tells how after 20 years in real estate, Zillow showed me completing 2 (two) total transactions. Two. After I had been a full time licensed real estate professional for twenty years! I had owned a real estate company part of that time. I had obtained my ABR, CRS, GRI, CDPE, e-PRO and ILHM designations – many of which require a certain level of production to qualify. But the big gorilla of real estate information credited me with two sales!

https://jimsweat.wordpress.com/2015/01/16/real-estate-misinformation-and-extortion/

You can’t make this stuff up!

And again:

My blog post Boom! Yes That Was My Head Exploding! from August 6, 2015 tells when I found out Trulia and Zillow wiped my slate, again. After over 20 years as a full-time licensed real estate professional, part of which I was broker/owner of a real estate company, Trulia credited me with 1 (one) total career sale and Zillow showed me having 2 (two) sales in my entire career!

https://jimsweat.wordpress.com/2015/08/06/boom-yes-that-was-my-head-exploding/

You don’t have to make things up, they prove every day that danger lurks if you blindly follow.

The thing to remember is that Zillow exists purely to make money from real estate brokers. If they have decent information on the website, great. If not, it doesn’t matter as long as they can lure people there, collect the contact info, and sell them to an agent.

There are thousands of companies that do the same thing: provide real estate information for the sole purpose of collecting leads to sell to real estate agents. Zillow just happens to be the biggest, and therefore can do the most damage.

Zillow has some great ads: A wonderful mix of emotional heart-tugs and perceived factual data.

Too bad people make important life decisions based on the fake news and false information.

http://www.SweatSellsFlorida.com

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

Featured in Scene Magazine’s Men on the Scene 2016 issue

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

Re/Max  Alliance Group

1314 E. Venice Ave, Venice, FL 34285

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

23 Years Experience

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Are You Serious? Then Get A Serious Agent.

Welcome to the blog of a serious agent.

You can learn about me and how I can help you accomplish your goals.

Here is the link to my Author Page. Currently 14 real estate books covering numerous home-buying or home-selling scenarios.  www.JamesSweatAuthor.com  

To find out what your home is worth for free, go to http://values.jamessweatauthor.com/

Featured in Scene Magazine’s Men on the Scene 2016 issue

Home Search: Search for homes like an agent. This site offers three years sales history; original list price; most recent price reduction – date and amount (to help you get into the mind of the seller); maps; community information and much more at your fingertips.  Must Have\ and \Like to Have\ options help you find your dream home fast!  http://jimsweat.listingbook.com/

Do you want?

  • The Best Price
  • Effective Marketing
  • Guidance You Can Trust
  • Global Reach From A Local Expert

 

Get Serious. Get Sweat.

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO

Realtor

Re/Max Alliance Group

Mobile: 941-306-7384

Jim Sweat featured in Sarasota’s Scene Magazine “Men on the Scene 2016” Issue

 

publisher-quote-motsjulie-milton

 

 

The profiles are arranged alphabetically, so just like in school, I am near the back of the line.

Feel free to share, tag and post if you know anyone who would like an agent with the “protective nature of a guard dog” helping them to get the best price.

Jim Sweat Profile in Scene Magazine click here for the profile link.

 

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

 Re/Max  Alliance Group

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

21 Years Experience

What Goes Up Must Come Down

What goes up must come down.

That is the concern of many as the stock market is in all-time-record territory. Some of the wary are interested in moving a portion of their portfolio into something more stable, like real estate.

Real estate offers the ability to create memories for a lifetime, and generational wealth.

Are concerns about the stock market legitimate? The answer you get will depend on who you ask. Everyone loves a winner, and there is a crowd who is excited to see the stock market setting new highs.

I am not a stock broker, analyst, or even a current investor; seek the advice and counsel of a qualified, licensed securities broker before making any decisions.

Here are some of the concerns of the contrarians:

1.)    Easy money – low interest rates and QE – quantitative easing where the Fed fired up the printing presses and has flooded the markets with cheap, easy money and the potential for longer term damage in the form of inflation and higher interest rates.

Quantitative Easing has had multiple rounds, and the experts are not all in agreement what the long term repercussions will be. The markets can react, or overreact, to concerns.

2.)    Some feel that companies have done too much cutting in pursuit of higher stock values. Everyone can agree that cutting the fat makes perfect sense. Lean and mean profit-making machine.

However, when the cutting continues and core strengths and customer services are cut too much, a company is actually too weak. Removing the muscle and sinew just leaves bone, and bone by itself isn’t very capable. The stock gains seen in over-cutting will be followed by losses as companies falter in the marketplace.

One phenomenon that I have witnessed in past stock market corrections is a move of investors out of the equities markets and into real estate. For a pure investment (where you are not going to use the property personally) real estate can even be purchased in a self-directed IRA for tax advantages.

Properties can be used personally on occasion and still garner tax advantages (talk to your CPA) and some folks just like the idea that real estate is tangible. You can see it, touch it, even walk through it, sleep in it and enjoy it with friends and family.

When is the last time your family spent a cozy evening inside your stock portfolio?

Vacation-area second homes are another popular investment for money that folks pull out of stocks and decide to enjoy while it appreciates. Heck, even if the market stumbles again, you can still use the property as intended.

Again, real estate offers the ability to create memories for a lifetime, and generational wealth. Contact your favorite Realtor to see what opportunities are available to you in today’s market that match your long-term goals.

All the Best!

Jim Sweat, ABR, CLHMS, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming soon)

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

 

Re/Max  Alliance Group

Mobile: 941-306-7384

http://myfloridahomesmls.com/JimSweat (Home Search)

https://jimsweat.wordpress.com/ (Blog)

www.linkedin.com/in/jimsweat (LinkedIn)

A Proven Professional Working for You!

21 Years Experience

 

BOOM! Yes, that was my head exploding!

Warning: Informative Rant regarding Zillow-Trulia

This is why the public needs to be careful of the sources they use to make important decisions!

Things that make your head explode!

The DMV at Secretary of State office; Trulia; Zillow; getting “help” from a government agency.

Let’s just grab one of these, and let ‘er rip!

(For the record, I wanted to type the whole thing in BOLD CAPS!!)

I just sent Trulia a message not to renew my PRO subscription. And followed up with a phone call, because they plan on billing me again in just two days, and I want to make sure it doesn’t happen. So, what do they try to do?

Sell me advertising!

I have had profiles on Zillow and Trulia for @ 9 years, have been a full-time Realtor for over 20 years, and still Trulia only credits me with one sale.

Ever.

Total career high of… one!

Zillow was hardly any better: they had me credited with a career high of two (2) sales! So I started manually entering sales into Zillow. You would be shocked at the number of homes that are not in the Zillow system at all.

Our previous home: 100 years old, 2 blocks to downtown, 3 blocks to city hall and neither Zillow nor Trulia have it in the database as a home I can claim a sale on. Really?

I sort of understand some of the properties I sold in gated waterfront communities that they may not be able to access easily. Wait! Those homes are all deeded properties readily available on the county website, so why can these data-mining behemoths not locate the information?

Not even a zestimate for 412 Michigan Ave in South Haven, Michigan. Interesting. It’s not that zestimates have any bearing on reality, it is that so many people THINK the information they are getting online is trustworthy, and it is NOT!

So, today the Trulia rep told me what I needed to do is pay for advertising in my chosen zip codes, and buyers and sellers will then see my profile. I explained that my profile makes it look as if I am a useless slug that can’t sell anything (including my own house!) and I am NOT interested in paying them to send people to my profile for proof that I am worthless after 20 years in the business!

Boom!

How many times will my head explode and I continue on?!!?

Zillow bought Trulia this year, so they now are merging their faulty databases. The rep today said that I will likely see issues with my profile during the merger.

Not likely to get any worse for me, is it?

She confirmed My Florida Regional MLS feeds into Trulia, so the information should be automatically updated. That was after I explained that our MLS goes from Fort Meyers, north to Tampa, east through Kissimmee to the Atlantic Ocean. It is a big MLS! Not the Podunk system she assumed wasn’t feeding into Trulia.

So why, after 9 years, can’t they get it right? Or even close? They could credit me with a couple hundred of my sales and I probably would never even look to see if they were all there. Maybe even 100 would keep me from looking.

But only ONE?!?! I might notice that!

Several times through the years Trulia has said they will fix the feed to my profile. And I have even added some of my sales manually. But, time and time again, this is what I get. The rep said she has hundreds of Realtors in Florida who don’t have issues with their feed.

What makes me so special?

My recent sales range from a $90,000 condo downtown to a $3 Million bay front manse on an idyllic Florida island. I have worked the listing side, the buyer side, and even one with both sides. Trulia even sent me updates on my listings (that sold within days at full price or higher with multiple offers). How can they not at least have the properties they were emailing me about!?!?

Don’t get me started on the agent ratings, recommendations and testimonials! That is a whole other ball of… wax!

So here is my open letter to Trulia, and it will suffice if someone from Zillow would also like to take a look:

I do not want to renew my PRO subscription, that I have had for eight months. I have not gotten any leads from it. The only branding I will get from this is negative! I have had profiles on Zillow and Trulia for @ 9 years, have been a full-time Realtor for over 20 years, and still Trulia only credits me with one sale.

I have recommendations, but no ratings because the customers filled them out before ratings were a feature. I can’t remember if it is Trulia or Zillow, but at least one told me I have the old version of profile, and if I move to the new one I will lose the testimonials that I already have. Great.

Trulia was more useful to me when the blog and Q&A were being utilized. Now, I just don’t see the value of it.

Trulia-Zillow, surely you are working on cross-populating ratings and testimonials, right? Oh well, I’m not paying to see how it turns out.

Please let me know what additional information you need to set up my NON-renewal request.

Rant over. I feel better. Hopefully you are now better informed, and this is a win/win!

Respectfully,

Jim Sweat, ABR, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Jim Sweat – Helping Buyers & Sellers Choose Wisely Since 1995 ™

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming 2015)

American Realty of Venice, Inc.

700 W. Venice Ave

Venice, FL 34285

941-484-8080

http://myfloridahomesmls.com/JimSweat Home search

www.linkedin.com/in/jimsweat LinkedIn

https://www.zillow.com/reviews/write/?s=X1-ZUyz3incawqo7d_93ahq Zillow

Local Realtor offers to pay you so they win next time! Coastal Living ranked Venice America’s Second-Happiest Seaside Town 2015.

Local Realtor offers to pay you so they win next time! Coastal Living ranked Venice America’s Second-Happiest Seaside Town 2015..

Local Realtor offers to pay you so they win next time! Coastal Living ranked Venice America’s Second-Happiest Seaside Town 2015.

Second place?

Civic duty requires me to man-up and make this offer: I will pay you so we win next time!

Rude jerks and stupid people are a real bummer, and definitely can affect the happiness of others. To win first place, all we have to do is replace jerks with happy people. It won’t be fun or easy, but someone has to step up and get this done! I guess that someone is me.

This is the plan to hit number one: I will essentially pay you to leave!

If you are rude, a jerk, or just plain stupid: contact me immediately and I will get your home sold quickly, for top dollar so you can move to an area that appreciates you! Don’t spend time surrounded by happy people who don’t value your fine qualities! Make the move now to join your fellow grumblers and live the miserable life you envision!

I am even willing to offer an incentive to get the job done: A one percent discount on the commission, which we shall call the “1% Bye Bye Bonus”.

You do not have to prove you are a rude jerk or stupid! Just contact me and say you qualify for the Bye Bye Bonus, and it will be applied!

Historically, my customers and clients are smart and happy people. I will make an exception for you, but we will need to have some guidelines in place for me to work with you.

  1. The property will be priced correctly. It isn’t smart to overprice a home (remember you do not have to prove you are stupid).
  2. You will be nice to me (again, you don’t have to prove you are a jerk, I will take your word for it).
  3. You will receive two warnings. The 3rd time you are rude or disrespectful to me, the buyer will be awarded the full 1% Bye Bye Bonus.
  4. You will follow my recommendations (I have been doing this as a full-time, licensed real estate professional for over 20 years; my experience trumps yours).
  5. Half of the Bye Bye Bonus goes to the buyer (We want you to be glad you are leaving, and the buyer to be glad they are moving here!)
  6. Buyer may be disqualified from receiving the bonus if it is determined, in agents’ sole discretion, that buyer may not contribute to the happiness of the neighborhood.
  7. We will market your property as qualifying for the 1% Bye Bye Bonus, complete with rude and/or stupid statements from you. This will verify to the public that I have done my part in making us all happier when you leave!

This is the link for the Coastal Living story:

http://www.coastalliving.com/travel/top-10/2015-americas-happiest-seaside-towns/hst-venice-florida

Respectfully,

Jim Sweat, ABR, CRS, CDPE, GRI, e-PRO, ILHM

REALTOR

Author of REAL ESTATE CSI: CONTROVERSY, SECRETS, INSIGHT (coming 2015)

American Realty of Venice, Inc.

700 W. Venice Ave

Venice, FL 34285

941-484-8080

http://myfloridahomesmls.com/JimSweat Home search

www.linkedin.com/in/jimsweat LinkedIn

https://www.zillow.com/reviews/write/?s=X1-ZUyz3incawqo7d_93ahq Zillow